A recent survey on ‘what women want’ shows that Indian women travel as frequently as once in two months (50 per cent) with 44 per cent stating spending quality time with family as their common reason for travel. The survey also confirmed that women today have become tech-savvy, with 43 per cent booking their hotels online and 76 per cent agreeing they only read reviews to make their final choice. Women prefer hotels that incorporates features that are women centric. And with the growing concerns on safety of single women travellers, the hospitality industry in India is seen to be doing their bit to cater to the ‘ladies’ demand and ensure their security.
The survey produced bymetasearch engine iXiGo shows interesting results and emphasizes on the safety and security aspects and not on the colour of the walls or fitness rooms, which many hotels believe are female friendly. Read more here.
