We are living in a very promising time for entrepreneurs in India and elsewhere in the world. The time is ripe, society is keener than ever before to welcome you with support and some infrastructure. Entrepreneurs are not viewed as ‘Unemployed’ as stated by Mark Zuckerberg in the movie ‘The Social Media’, rather there is a new respect and a modest awe for individuals who have taken the plunge.
If we look around, we find many women starting their own ventures. Some as an offspring of convenience, some as passion and some as carefully thought through financial ventures. Whatever the reason of starting up, each one of them has huge potential.
Fast Forward: Three years down the line most of the ventures are still progressing at the same pace and scale. Another opportunity missed to create an IMPACT. However, there are a few who have been able to successfully cross the chasm of potential. It’s important to pause and map this journey from POTENTIAL to IMPACT.
I have had the opportunity to be closely associated with Biz Divas Foundation – a Non for Profit organisation working in the space of woman leadership and I have seen how systematically they have evolved from an entity with three passionate women wanting to contribute in the space of making women financially independent, to an organisation contributing significantly to women empowerment and leadership across the country.
A deep dive into their journey highlighted a few essentials:
Business demands Risk – As Clint Eastwood says, ‘When you have to shoot, shoot, don’t talk’. It’s good to do your homework, keep doing it; but remember no plan is 100% perfect! Focus on implementation. There might be a chance to fail. Now improvise on failures. Success is neither a high jump, nor a long jump. It is the steps of a marathon.
Silos do not create Impact – Be open to meet people. You never know where the next big opportunity may pop up. Competition mapping is prudent but only collaboration can give your start up wings. It fast tracks your growth and makes your efforts more meaningful.
Know your Worth – Don’t shy away when talking money. Business has to generate money. Build your skills. Be awesome in what you are doing and ask for what you deserve. Money is a big motivator
Sell well – As the showman of your organisation, you have to master the art of selling. Communication is the bridge between you and the world outside. Invest in communication and your company/ brand story. Nobody can talk about your dreams better than you.. so start talking.
The Vision – Of course, you need to have an inspiring vision. A vision which is not self-limiting. A vision that makes you feel all the sacrifices and struggles are worth it. A vision that inspires you to jump out of your comfort zone!
Invest in Mentors – The entrepreneurial journey like many is a paradox – glamorous and gritty at the same time. A good mentor/coach works as a sounding board, is always present with a mirror and charges your batteries just when you need it most.
So are you ready to take a leap today? And cross your chasm of potential towards greater IMPACT.
To read more about Biz Divas founder Sarika Battacharyya click here (http://3.wearethecity.in/
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