PepsiCo CEO Indra K. Nooyi sparked a controversy recently when she matter-of-factly stated that women DO find it difficult to manage a career and their houses.
She said, “I don’t think women can have it all. I just don’t think so. We pretend we have it all. We pretend we can have it all. …” The “power-women” who has it all – a roaring career, a peaceful home, brilliant children etc is a myth! Women eventually have to take a call and prioritise and invariable it is the home front that wins.
However, there is now a rising group of women who have started their second innings and have jumped right back into promising careers that are governed by their likes, their hobbies and their time. Thus came a ‘Mompreneur’, someone who is described by Wikipedia as a female business owner who is actively balancing the role of mom and entrepreneur.
Mompreneurs India is the brain child of Chetana Misra, which focuses on Supporting, Educating and Empowering women entrepreneurs who are juggling time between being mothers and business women. The Mompreneur business model works on the idea that members come together to help each other in excelling, managing, and providing helpful information a mompreneur could use. Chetana herself gave up a well-paying and promising career when her son was born. Over the years she has felt the need to launch out on her own and faced uncertainty. This got her thinking and eventually led to the formation of Mompreneurs India. She is the backbone to the community and has proven to be a role model for other like-minded women.
Mompreneurs India had its very first meet of their Mumbai and Bangalore chapters on 29 June 2014. Walking up to the venue at 9am on a Sunday morning showed just how serious the Mompreneurs were about their businesses. The group was in full attendance and enthusiastic participation from varied business categories including jewellery, lingerie, image consultants, bakers, children’s library, media, children’s products, spa, home décor, quilters, hand-crafted bags, dieticians, doctors and many more. The venue resonated with positive energy and bright faces.
Chetana the brain behind this all, has infectious enthusiasm and zeal. The opportunity that she has given us all to mutually benefit is a commendable. Getting so many Mompreneurs under one banner and motivating other moms who are looking to start something of their own is superb. Chetana has a clear road map to see that we grow.
The meet started off with an introduction and motivational speech by the founder, Chetana. She very clearly brought out the benefits to members, the importance of training and collaboration. Her faith in the team and her clear vision for the future gave the entire audience a boost of confidence. She introduced co-founder Riddhi Doshi and Bangalore ambassador Padmini to the group and detailed the vision, mission, objectives and the need for such a community. Chetana emphasised the importance of the “collaborative business model” wherein members need to participate and partake in the business activities to be benefited.
Next she formally kicked-off the retailing initiative under the leadership of Abha Joshi More and training initiative led by Riddhi Doshi respectively. This was followed by an engaging session on how to present the correct image at work by Jainee Gandhi from Image Redefine.
Later each participant took turns to introduce themselves and present their businesses over steaming cups of coffee and a sumptuous breakfast of pancakes, cup cakes and sandwiches. The meet had an equal proportion of serious talk, discussions and laughter when members recounted their life stories and struggles. There was also an amazing display of bath and body works and scented candles put up by mompreneurs brands ‘Tattva’ and `Indie Eco Candles` that the women could splurge into, because after all like they say, `If you want to make a woman happy, then just let her shop...!’
It was a day of sharing, learning and making business connections. The mompreneurs left the venue at around 12pm with firm handshakes, a bunch of business cards, several business leads, doorway gifts, products and a resolve to meet again at the next Mompreneurs India meet to be held in September 2014.
Dr Bhavi Mody, co-founder Vrudhi Research Foundation, Mumbai was eagerly looking forward to meeting all the Mompreneurs in person and the experience she had was fabulous. She said: “I got to meet ladies who were so talented and a few who were genuinely so good. Each one was a complete women of substance. Chetana the brain behind this all, has infectious enthusiasm and zeal. The opportunity that she has given us all to mutually benefit is commendable. Getting so many Mompreneurs under one banner and motivating other moms who are looking to start something of their own is superb. Chetana has a clear road map to see that we grow. Kudos to all.”
The “power-women” who has it all – a roaring career, a peaceful home, brilliant children etc is a myth!
Tanushree Nair Founder Karaashilp, Bangalore says “My first time to an MPI meet and it was fabulous connecting with talented mompreneurs from various fields. It was well managed online from Mumbai and it was great to see women from all walks of life coming together on a Sunday morning to talk business. MPI is working out a great platform for moms who are interested for the second innings at their career”
Chetana Misra would like to thank the Mompreneurs India team that made this event possible and Jhelam Tiwary from Behind the Lens for offering her photography services, and also Mrs Hemlata Sippy from Pampering Petals for managing the logistics.