KidZania took kids along and tied rakhis to the Mumbai Police across eight centers in the city as a token of gratitude for their relentless service to the city. This initiative is part of KidZania Mumbai’s “Aamche Police Campaign” to express its gratitude to the Mumbai Police.
In the true spirit of the festival of Raksha Bandhan, kids from across the city visited KidZania Mumbai this month to make rakhis. The children, along with the kids of Teach for India, visited over 500 policemen across the city to tie Rakhis on August 28, 2015, symbolising their appreciation for the men-in-khaki. On 29 August, the KidZania Mumbai Council members visited the Commissioner of Police, Mr. Rakesh Maria and tied him a Rakhi as well as several senior officers, policemen and the staff present there.
Just as the custom for Raksha Bandhan goes, the police officers were very pleased by this gesture and even arranged for sweets for the children who tied the rakhis, with some of them even giving children the shagun money asking them to use it wisely by buying school materials, thus in their own way championing the cause of their education. In addition, policemen also conducted a special session for the kids on self-defense and encouraged girls to be more vigilant and confident about their safety. They indirectly helped spread the message that by taking such actions they could make this a better world for themselves!
KidZania is a Global Indoor Theme park that inspires, educates and empowers kids, helping them understand and manage their world better. It’s a city built for kids who independently explore and choose to role-play from 90+ exciting careers including policemen, detectives, pilots, surgeons, RJ, chefs, fire-fighters and much more. In this initiative the kids received a novel chance of experiencing one of the existing activities – KidZania Police Department (KZPD) in an even more realistic way by interacting with our Police Force.
The initiative epitomises KidZania’s philosophy of empowering children and inspiring them to connect with the community, to the civil force that keeps the city running and also inspiring a sense of responsibility and accountability in children.
On this initiative Viraj Jit Singh, Chief Marketing Officer of KidZania India, stated: “The educational value of the experience at KidZania is not just rooted through the role-playing of different professions at the centre but also the opportunities for kids to connect to the real world and their communities. The Raksha Badhan initiative allowed them to better understand and appreciate the duties of the Mumbai Police force. We are grateful to the Mumbai Police Commissioner Rakesh Maria for his support.”
Rakesh Maria, Commissioner of Mumbai Police, shared his opinion on the initiative: “It’s a great initiative by KidZania Mumbai. We don’t want kids to fear us, but to respect us and with KidZania taking such initiatives it gives us also a chance to connect with them. We wish KidZania all the very best for their future endeavours.”
KidZania Mumbai has been honored with various awards including:
- Best Destination for Kids by 4th World Children Expo
- The Best New Concept by Kids by 4th World Children Expo
- The Most Admired Retail Concept Launch of the Year by India Retail Forum 2014
- Emerging Brand Award by Global Marketing Excellence 2014
- Rotary Club of Mumbai Green City Appreciation Award 2014
- Indian Development Foundation CSR Award for year 2013-14
In its 23 months of operations KidZania Mumbai has attracted more than 8,00,000 visitors. As it is a concept that drives fun through learning, over 500 schools have sent 200,000 kids to KidZania through their school excursion program. It is also becoming a popular place to host birthday parties.
KidZania India’s next project, ‘KidZania Delhi NCR’ is located at the Entertainment City in Noida which is a 147 acre development housing the largest retail and entertainment destination in Delhi NCR, run by IRRPL a joint venture between Unitech and Appu Ghar family. KidZania will be a standalone structure across 3 levels and 97,000sq.ft. It is scheduled to Launch in Q1 2016.
For more information about KidZania:
Websites: www.kidzania.com and www.kidzania.in