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Inspirational Woman: Vijaya eastwood | CEO of CribLife Lifestyle Management

Introduction: Tell us about yourself, your background and what you do currently

I was born in the beautiful Northeast of India, and moved to Delhi at a young age and then to the UK in my early 20’s.  After starting my business Excelling, a corporate training company in my mid 20’s and then a BPO company ANS infotech, I moved to the UK after my marriage.  I managed another successful KPO New Call Telecom India for over 5 years and started Criblife, a members only lifestyle management and concierge service for the discerning Indians a little over a year back .

Tell us about any current projects or initiatives you wish to promote

I am currently focussed in building CribLife as the pioneer in managing private offices for my clients with multiple efficiencies and a plethora of choice in supreme luxury, and promoting farmers from the Northeast producing some fantastic  naturally grown superfoods through my other business Nearth.

What has been your biggest challenge in achieving your success?

Entrepreneurship comes with a lot of challenges, rewarding but harsh. Keeping the business profitable, finding the finances to build the brand, finding the right team committed to the business as much as I am , finding the balance between being the cool boss yet getting things done, and most importantly passing on the vision .  But, its these challenges that my make life exciting … I  love what I do and I am grateful for it.

What has been your greatest achievement personally?

My best is definitely yet to come. I am proud of my contributions to society through my charitable fund raising activities for children in Sierra Leone and  Manipur.

If you weren’t doing what you do now, what would you be doing?

I would have been  a farmer somewhere remote growing the most fantastic fruits and Vegetable.

Who has been your biggest inspiration?

I am inspired by woman all around the world  who contribute so much to their families and society without batting an eyelid. My grandmother had a stall in the local market selling womens clothes, my grand-aunt had a shop selling  household items, and they were the coolest women I know .

What does the future hold for you?

The future is bright for CribLife . I want to continue what I do best … ensuring my clients are always in the forefront of all things cool and luxurious. As the luxury market grows at a compound annual  gross rate of 25% in the last few years . Areas of fine dining, luxury travel, VIP events, money cant buy experiences of a lifetime,  luxury wear and jewellery are thought to have grown to 30-35% according to ASSOCHAM , CribLife is well placed to support this growing number of luxury consumers make the right decisions at the right time and place.

I will continue to support and promote causes that make a social impact.


Vijaya Eastwood is a dynamic entrepreneur with a vision to create new and innovative businesses.

She knew at an early age that she would like to make her own mark in the world, and would like to set up her own business. After several years’ experience in retail environments in London, she returned to India and started her first business in BPO servicing. She is a Director at NCT India, a KPO, and was also a founding Director at Phontra, a wifi monetisation platform.

In 2016, Vijaya founded CribLife, India’s fastest growing luxury lifestyle management service. She recognised a need in the market for lifestyle specialists, and has primed the company to be of assistance in everything from creative investing and property management to reputation management and travel planning. CribLife today boasts of serving over 10,000 people through private subscriptions and white label partnerships.

Born in Nagaland to Manipuri parents , Vijaya is passionate about the future of the North Eastern region of India. She is an avid supporter of local entrepreneurs, and has also founded Nearth, an organic food company showcasing the best produce sourced from the region. She also conceptualized and successfully organised ‘Run:Raise:Respond’; a charity run to support and inspire entrepreneurs in the North East of India.

www.crib-life.com. Twitter: @ crib_life, Linkedin: vijaya eastwood, instagram: criblifeofficial