Tell us about yourself
A treasurer of all things wild & free, my heart is always drawn towards travel, crafts and a nomadic lifestyle. A NIFT Delhi graduate, I have been fortunate to work under great minds in New Delhi and New York with whom I have had the opportunity to craft costumes for celebrities including Lady Gaga, Bruno Mars and The Black Eyed Peas.
Having traveled the world as a child and grown up between New Delhi and Calcutta, I am inspired by contemporary design and old world culture that is directly reflected in Mogra’s ethos. The labels I admire are Rodarte, Free People, Isabel Marant and The Row. Currently, I am listening to Sia, trying to get healthy, celebrating my marriage and making beautiful clothes.
Tell us about your label:
Mogra by Sheena is a travel and crafts label that brings together Indian textiles and global designs. Our vision is to journey along India, collecting memories, photographs and crafts that are indigenous to our land. We want to tell stories like they’ve never been heard before and make people travel through their wardrobes. As part of our efforts to introduce Indian textiles into global wardrobes and shine light on local crafts, we upcycle and recreate traditional fabrics into everyday fusion clothing. We work exclusively with locally sourced and/or handloom, hand woven and responsibly sourced textiles to create bohemian inspired western wear that women around the world can identify with.
Tell us about any current projects
Our current focus has been the Liberate The Saree capsule collection that we initiated in January this year. The idea behind this campaign is to bring traditional Indian sarees, from various parts of the country, into wardrobes of women around the world; we now have customers from the UK, Australia and the USA who would otherwise never have dreamed of owning a saree, let alone wearing one. We also ask women to send us their old sarees to upcycle into dresses for them. This campaign has been a huge success, specially with the Indian diaspora living outside the country who would like to subtly introduce Indian fabrics into their everyday look.
What has been your biggest challenge to achieving your success?
Since we are a young organisation, we face challenges everyday and learn something new all the time. I would say my biggest hurdle has been realising that in any business there will be ups and downs and while we have many well wishers, there will always be people who will try and pull you down. All you can do is shake it off and move on.
What has been your greatest achievement personally?
If you weren’t doing what you do now, what would you be doing?
Writing! Writing and traveling…and maybe cooking as well.
Who has been your biggest inspiration?
My customers are most definitely my biggest inspiration. The love and positivity we have received and keep receiving from them is overwhelming. They determine the kind of clothes we make and it’s very empowering to know that there are strong, globally aware and free spirited women out there who relate to your work.
What does the future hold for you?
Mogra’s future lies in changing the global perception of traditional Indian textiles; especially in the international market. Every season, we try to collaborate with young women who understand the value of these age old crafts and help contemporise them into garments that women anywhere in the world can wear.
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