She is a Leeds University graduate on scholarship and was the only student to have bagged an internship opportunity with Vogue Magazine, London. She started her career with aplomb and there was no looking back post that.
Having worked across the world’s best advertising agencies Ogilvy, McCann, DDB Mudra, she today heads the dynamic portfolio of Marketing Communications at Taj’s leading flagship luxury property in Delhi – The Taj Diplomatic Enclave, New Delhi.
Alongside her profession, her penchant for fitness knows no bounds as she is an avid cyclist and a marathon runner endorsing and facilitating more & more women participation into the world of fitness through campaigns like Laadli, Save Girl Child, BSF etc.
Introduction: Tell us about yourself, your background and what you do currently
Born in Mumbai and brought up in Delhi, I did my schooling from D.P.S Mathura Road and Bachelors in Commerce & Economics from Sydenham College, Mumbai. I was fortunate to get a scholarship to study at the prestigious University of Leeds Business School where I pursued masters in Marketing Communication & Advertising. Having been raised in a film & media savy family, I always dreamed of being a Brand Marketing professional and hence started by journey with Vogue Magazine London. Today, after a rather short journey of 8 years I have come to Head Marketing Communications for the flagship property of Taj – the Taj Diplomatic Enclave, New Delhi (formerly known as Taj Palace Hotel New Delhi).
What has been your biggest challenge in achieving your success?
One thing I learned from my family is that, gaining varied experiences across the media field is of paramount importance. How else will you know which area of Communications would you be best suited for. My challenge was experiencing the entire gamut of media jobs. From production to PR to radio to film to advertising and now on the path to exploring marketing communications.
This journey has made me aware of the various workings, inside each media profession and has helped me in my day to day work of liasing with advertising agencies, film production houses, digital media agencies, PR liaisons etc.
What has been your greatest achievement personally?
While I firmly believe awards are no justification of good work done but I am proud of where I am today and at the age I have made it in. I was listed in the 30 under 30 PR person of the year 2016 by PR Axis and PR person of the year by World Luxury Brand Awards 2016, both received at the age of 28.
If you weren’t doing what you do now, what would you be doing?
If I wasn’t a Marketing Communication specialist by profession, I would be a sports women. My marathons & cycling timings are improving by the year and I am certain, had I taken up this profession earlier in life, I would’ve completed Iron Man challenge by now.
It is something I still aspire to do, but it may just take many years to get there.
Who has been your biggest inspiration?
My family & my God Mother – Mithu Basu who is an ex-hotelier herself
What does the future hold for you?
I believe the future is not quite uncertain as it is said. If we have a goal listed and work towards accomplishing it, the future will be bright, sunny & achievable. We chalk our own slates and add colours to it ourselves, with a little help from god of course J
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