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Female Entrepreneur: Ryna Sequeira – Quay Marketing Consulting Pvt Ltd

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I was born to travel!

Tell us about yourself and your background

Ryna SoloI come from a humble background with two very liberal parents who let me grow into the person I am today. Very unconventional for an everyday middle class Indian family, I had no pressures to be a particular type of woman and was allowed to choose what to study, where to work, how to live etc. So yes, I had a lot of freedom and used it the right way I would say.

I graduated in Life Sciences from Sophia College however my career took off in Public Relations when I interned at Corporate Voice Weber Shandwick in college thanks to my PR guru of a sister who helped me get started in this field. Then I applied what I had learnt to becoming the PR head for my college festival Kaleidoscope in 2005. I got a full time job after college at Weber Shandwick at the age of 21 – 15 days after college ended. There was no looking back!

I’ve come a long way since I began working and I have worked hard to get here. I have definitely enjoyed life at the same time. Travel became a crucial part of my life when I decided to move out of the PR industry. Having worked with two great PR companies I then took on a marketing role with Gold Coast Tourism. I learnt on the job and by far the best marketing professional I have worked with. Between the two roles I remember wanting to do something different so I studied a bit of Graphic Design and then went in for one interview. I strangely was never interviewed before or after that by anyone! I had a four hour chat with the CEO of a real estate company and he advised me at the end of it that I’d be a great entrepreneur! It was an amusing thought then but I learnt as time went by that that’s where I’d be by the age of 30.

The stint with Gold Coast Tourism didn’t last long and then I took up the opportunity of working with Tourism and Events Queensland where I currently work with a great set of professionals and marketing gurus and learn a lot from them. I have been  lucky enough to travel to Australia about 20 times and I still want more! I then realised that this is what I thoroughly enjoy doing – every aspect of travelling is fascinating – the business, the destinations, the airlines, the long flights, living out a suitcase, all the interesting people and the exchange of ideas!

I had a lot of freedom and used it the right way I would say.

Tell us about your company

My business partner and I launched Quay Marketing Consulting in April 2014. With destination marketing being my forte, we took the opportunity to represent a very prestigious Government Tourism organisation in India and that gave our company the kick-start any new business needs. We both come with our own strengths and together we could rule the world of Marketing and Events! It’s been four months and I could easily say we have learnt and grown by a mile! There’s never a dull day in travel. The industry has some great entrepreneurs and I always say it is a very inspiring market too!

India over the years has taken to travel in a big way. Indians have started warming up to taking time off from work and getting that much needed break, even if it’s just for the weekend. These are such exciting times with social media and the digital world playing such a key role in our lives! Young Indians travelling for music festivals, backpacking across the globe, exposing themselves to things beyond what’s regular.

I am a control freak! I have always been 100 per cent responsible for my own work so now I am learning the hard way that I need to trust people with delegating and it is not humanly possible to control everything.

I really wish Indian companies let employees take more than a three-week annual holiday, one aspect we have always envied working with foreign organisations. If only Indians were given five weeks off from work to go discover themselves, people could do so much more with their lives and actually be more productive at work.

We want to bring the world to India. There is a lot of untapped potential in this market. It’s all about how a destination is packaged and sold. Indians have the disposable income to indulge in a holiday, be it a budget conscious or luxurious one. It’s just a matter of how you position your destination and reach out to your target group. We mainly consult with Tourism Boards, attractions within destinations and even travel companies.

What drove you to become an Entrepreneur?

I always had the entrepreneurial spirit in me. I have been a consultant for most of my career and it was just a matter of the right time and partner to work with.

What has been your biggest challenge in achieving your success?

I am a control freak! I have always been 100 per cent responsible for my own work so now I am learning the hard way that I need to trust people with delegating and it is not humanly possible to control everything. I do not breathe down people’s neck though. I do give everyone their space to work because that’s how I like it!

What has been your greatest achievement so far?

It would definitely be starting up our company. It’s a lot of hard work that I have put in for eight years but it’s paid off. It’s not every day that one gets to do such fulfilling work with a great international company and this is just the beginning.

You will need to make a few lifestyle adjustments and sacrifices along the way but consider it an investment into something you have built that no one can take away from you.

Who has been your biggest inspiration?

Travel is what drives me every day and I think different people I have interacted with over the years have played a big role in inspiring me to do what I really want to. It’s not easy to give up a well-paying gig and go out on your own. I am surrounded by friends who do creative things for a living so I’ve watched and learned from them.

How do you balance your work life and home life?

Ha ha I must admit I do not have a social/ home life like I used to anymore! When I do have time I visit my parents to spend some quality time with them. I try and get out of the city as much as possible and when I’m in Bombay I really enjoy catching a movie in a cinema and seeing my friends.

What advice do you have for women starting out on their own?

You have to be really strong emotionally and financially. I won’t say every day is a cakewalk but at the end of it you know it’s worth it. You will need to make a few lifestyle adjustments and sacrifices along the way but consider it an investment into something you have built that no one can take away from you.

Can you recommend any organisations or networking groups that have particularly helped you on your journey?

Not any organisation in particular but definitely individuals from across various industries.

If you could ask for one thing to help propel your business what would it be?

It would be more Tourism Boards! We really want to use our expertise to introduce new destinations to India!

What does the future hold for you?

Endless opportunities!

About Ryna Sequeira

I was born to travel! I love every aspect of what I do and while people have work and hobbies I think I managed to turn both into one! I thoroughly enjoy holidaying alone and have spent some time doing so. I am a movie buff and prefer being at the cinema on a Friday night than anywhere else. Photography is something I am passionate about and dabble at it on my travels. I am always up for an adventure and meeting like-minded people!

Quay Marketing Consulting’s Facebook Page: https://www.facebook.com/quaymarketing

Email : [email protected]

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1 Response

  1. Nice post. What an amazing woman and story. At Women’s Marketing Inc we applaud women in anyway possible. We love how women have their own unique approach to solving problems which brings about successful conclusions. There is always more than one way to skin a cat. We wish Ryna Sequeira – Quay continued success.