Home > Female Entrepreneurs > Female Entrepreneur | Roheena Nagpal

Female Entrepreneur | Roheena Nagpal

ROHEENA NAGPAL
Tell us about yourself and your background

Born in New Delhi, India, brought up in Pune (near Mumbai, Maharashtra), I graduated in Commerce in Banking & Finance and Business Entrepreneurship with a passion for interior design.
I took up interior design after graduating in 1998-99. Ever since then, design has been my driving force and my business path.

Tell us about your company

There are actually 2 parts:

Atelier, founded in 2008 is a luxury home decor boutique spread across 5000 square feet in Pune). At Atelier, our motto is, ‘Decor for Million Dollar Homes. Our target market is High Net Income individuals.

Lorannge, founded in 2010, is India’s first decor and furniture brand for children aged 2-14 years. has a similar target market to Atelier albeit the products themselves are for children.

What drove you to become an Entrepreneur?

I’m constantly in search of challenge and new learnings. It’s my dream to make a difference to my category of business as a successful entrepreneur. The passion for good design and ambition to create a luxury brand (Atelier) and the desire to bring to the world a unique offering that the country has not previously seen (Lorannge)

What has been your biggest challenge in achieving your success?

Trying to lead a team from the back and learning to keep my team motivated and inspired has been the biggest challenge.

What has been your greatest achievement so far?

Achieving a 70% customer retention and return in the UHNI/HNI segment for Atelier has been satisfying.

Who has been your biggest inspiration?

The desire to be successful and recognised for my work has been my biggest driving force. I take inspiration from the life incidents of all entrepreneurs from Steve Jobs, Richard Branson and Narendra Modi to name but a few.

How do you balance your work life and home life?

I don’t balance – I’m a workaholic!

What advice do you have for women starting out on their own?

Believe in yourself, build a business to make a difference – reinvent yourself and your business or service everyday.

atelier

Don’t give up – they is always another road to your destination if this one is blocked.

Do you recommend any organisations or networking groups that have particularly helped you on your journey?

I firmly believe in mentors and friends that I have always looked to for advice (minus the negative ones). I would love to help women who have the courage to walk the path of entrepreneurship.

What does the future hold for you?

Lots of hard work and positivity.

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