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Female Entrepreneur: Fizza Kanchwalla – Founder of Fizza

Fizza-pic1Tell us about yourself

As a child my mother’s needlework and handicraft skills fascinated me. I learnt very early on that I loved creating with my hands little accessories which I gifted to family and friends. Soon I started to pattern my clothes with the help of skilled labour available here.

After I completed my bachelors in literature and psychology, I decided to pursue my skills as an apparel designer. I attended B.D.Somani for a year and a half. Thereafter, I worked my way through 10 years of trying different fields of design and styling. I designed accessories, footwear and eventually even tried my hand at graphic design, all of which I had no formal education in and was only inspired by the curiosity and an inert desire to explore new avenues of designing.

I started working as a freelance designer and stylist in 2009 where I bagged many exciting projects, from designing for local brands and even events to UTV films. My first big freelance design consulting job at the 105 year-old company Te Bombay Store got me my first break. This encouraged me determinately to start my own design studio, Fizza -an Obsessive Compulsive Designer studio.

Tell us about Fizza

My design studio is the result of the immense desire to be independent as a creator. Fizza – an O.C.D. Studio was set up in 2013 as an idea, a statement, born from an enthusiasm for art in everyday life.  We bring exuberance to the designs with colours and effervescent patterns. We strive to make affordable fashion wear that makes you feel like a million bucks!

Fizza2At ~ ‘FIZZA’~ O. C. D Studio, we produce an array of products, from fashionable accessories to home space accessories. We are looking forward to starting an apparel line in the very near future.  We also intend to expand globally as a design label.

Another aspect of the business is custom designing. We have recently received enquiries for bulk orders from occasion planners and corporate clients.  I custom-design for these clients as per their theme and brief.

Our client is philosophically anyone who appreciates art and believes there is no limit to where art can be used and displayed, either hanging on their walls or on their shoulders. We don’t succumb to fashion trends but rather to the creative instinct in each and every one of us which make the label different.

Due to a lifetime of social conditioning, women tend to be more risk-averse than men. But the good news is that we can undo all that negative conditioning . The first leap is the hardest and failures, plenty. But don’t let that define you.

FizzaWhat drove you to become an entrepreneur?

My design studio was an amalgamation of the fear of stagnation in a corporate job and an enthusiasm to make something I worked so hard to achieve in a job my own.  I faced a sense of dissatisfaction and very often became jaded with every job I picked. But I had little doubt that they were only a means to an end, and setting up my own label was the final destination.

It was with this obsession that in December 2012 I finally quit my job. With inspiration in my heart and ideas in my head I did my first pop up store at a school fun fair. This turned out to be a great success, hardly anticipated but much appreciated.

This drove the final nail in the wall and there was no looking back from then on.

What has been your biggest challenge in achieving your success?

We strive to do production locally and due to my personal meticulous nature, and our company’s uncompromising quality standards, we have struggled from time to time mostly to achieve the high quality we provide/ promise our customers. Another factor we constantly are faced with is achieving deadlines. Since we are dependent on manual labour, punctuality is always an issue. But this only makes us plan better and ahead of time.

Fizza1What has been your greatest achievement so far?

We have clientele from America to Japan and all this within two years of the business being set up and this brings us great joy.

Who has been your biggest inspiration?

My father who had started his mighty business with 20 rupees in his pocket and a smile on his face at the age of 18 years

How do you balance your work life and home life?

It’s easy when you love doing what you do both at home and at work. Plus I have a great lot of support from my immediate family.

With inspiration in my heart and ideas in my head I did my first pop up store at a school fun fair. This turned out to be a great success, hardly anticipated but much appreciated.

What advice do you have for women starting out on their own?

Starting your own business is often a daunting endeavour, but the fear of failure can be particularly strong for female entrepreneurs. Due to a lifetime of social conditioning, women tend to be more risk-averse than men. But the good news is that we can undo all that negative conditioning . The first leap is the hardest and failures, plenty. But don’t let that define you.

I read an article about this recently and thought it was quite interesting – click here

What does the future hold for you?

Taking each idea as it comes. So far it has worked for me not to look too far ahead in the future .

fizza-logo

FIZZA ~ An O.C.D Studio

105 Shivai Industrial Estate,
89 Andheri-Kurla Road,  Saki Naka
Andheri (East), Mumbai – 400 072
India

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