Pallavi P. Purandare, Vice President – Marketing, works for Aristo Realty Developers Limited a well known Mumbai based construction company. Having worked for over two decades for the company, Pallavi has played a pivotal role in shaping the successful trail of the company. Started her career in 1997, after graduation from Mumbai University, Pallavi joined Aristo Realty as an Executive. Since then, Pallavi has exhibited her exemplary management skills and risen to a credible position in the group. Having seen growth of the company, Pallavi has nurtured acumen and expertise in real estate industry.
Tell us about yourself, your background and what you do currently.
I have completed my graduation from St.Xavier’s college , Goa, India. I joined Aristo Realty Developers Limited, a well known Mumbai based Construction Company in the year 1997 as Steno Secretary, promoted as Marketing Executive in the year 2000 and started my career in the real estate sector. Since then , I have been taking care of Sales and Marketing of all residential and commercial projects in and around Mumbai constructed by Aristo Realty.
Tell us about any current projects or initiatives you wish to promote
As the Vice President – Marketing, I am handling two premium commercial projects ie “The Qube” at Andheri (East) near International Airport, Mumbai and “ Om Chambers “ situated on main Telco Road at Pimpri, Pune.
What has been your biggest challenge in achieving your success?
Being a woman, like any typical Indian woman, balancing professional life viz a viz family life was indeed a big task. However , with great support from family and from my company’s leadership , it became easier for me to overcome these challenges. Also, I think that women have the power to achieve anything and everything they want.
What has been your greatest achievement personally?
Joining the organisation as a ‘Steno Secretary’ in the year 1997 and rising to the position of “Vice President – Marketing” in the year 2015 has been a greatest achievement for me.
With limited knowledge and experience in Real Estate sector, initially It was a big challenge to handle customer queries and to understand their mindset. However, gradually I was able to overcome this challenge, with on site practical training and understanding every project in depth . Interaction with the clients was much more easier through in-depth knowledge of the project and understanding technical, legal, commercial aspects of every project.
I was always very passionate to learn and adopt various Marketing strategies like marketing the projects through print media, channel partners, digital marketing, using social media network for marketing , online marketing etc. All Thanks to Management for their support, trust and encouragement at every step and also for giving me various opportunities which has enabled me to rise to a credible position in the group. I am proud to be a part of Aristo Group and can work independently and confidently in the real estate industry. To successfully climb the ladder from Steno Secretary rising to Vice President – Marketing was the biggest accomplishment personally.
If you weren’t doing what you do now, what would you be doing?
As a little girl, I always wanted to be a playback singer. I have great fascination and admiration for Indian playback Singers like Lata Mangeshkar, Asha Bhosale, Kishore kumar, Mohammad Rafi and Shreya Ghoshal who are just unbeatable.
Who has been your biggest inspiration?
(Male) Mr.Mukesh Ambani – Chairman & Managing Director – Reliance Industries Limited
(Female) Ms.Chanda Kochhar – Managing Director and Chief Executive Officer – ICICI Bank Limited.
What does the future hold for you?
The future is amazing. Our company plans to construct massive Low cost /affordable housing project with each flat of max Rs.5 to 10 lacs which will be aggressively marketed under my leadership so that Hon’ble PM Modiji’s dream of “housing for all by 2022” shall come true.
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