Tell us about yourself and your background
I am a commerce graduate with Masters in Journalism and Mass communication. I had a brief tenure as editor of a news agency, before setting up my own pre-school named, Akshara. Now, I own a center of Shathayu Ayurveda Pvt. Ltd in Jubilee Hills, Hyderabad.
I am also an Executive Member for a non-governmental organization named Abhaya. Abhaya is established by like-minded, duty-bound individuals, who are ever ready to uplift under privileged people in society. Abhaya targets three classes of society – namely women, under privileged children and senior citizens.
I am part of Junior Chamber International (JCI) too. Effective administration and taking challenges has always amazed me and I get involved with activities where I find these traits.
Tell us about the company you have set up – when did you set it up, what products or services do you provide, what is your target market?
Shathayu Ayurveda Wellness Center is a 114-year-old brand. The Jubilee Hills Center provides wellness treatments using traditional Panchakarma Ayurveda and very effective treatments for PCOD, obesity, infertility, diabetes, psoriasis, migraines and beauty treatments. In addition to this, they also offer all types of rejuvenation massages. For our valued customers, we have Shathayu Herbals – a range of herbal products and white herbs – a range of natural and cosmetic products. The target market is people with sedentary lifestyles such as IT-related employees.
Why did you set up the company? / What drove you to become an Entrepreneur?
Present day health problems are driven by lifestyle related issues. The present working styles have changed, leading to occupancy related health problems that require traditional methods of treatment, where the side effects are nil. Ayurveda is Indian system of treatment, which is gaining popularity for its effectiveness. Hence the center was setup. The experience gained over one and a half decades is spread across various fields and close interaction with the market and the outside world. I was confident that the plan in mind can be set in motion, which can be very useful to the society as well.
What has been your biggest challenge in achieving your success?
The biggest challenge in Hyderabad is to get people to trust our brand. But provision of the best service and proper satisfaction of customers as my mantra, I was able to overcome this problem within no time.
What has been your greatest achievement so far?
Starting from scratch at the center and when customers got the expected result and more. The happiness of the customers feels like the best achievements so far.
Who has been your biggest inspiration?
In the field of business, every female entrepreneur is an inspiration to me as their ability to maintain a family as well as a business is a feat worth mentioning. Learning from their experiences and mistakes has also helped me.
How do you balance your work life and home life?
As I have loving and co-operative daughter and spouse, I have never faced any such problems in the balancing of duties front.
What advice do you have for women starting out on their own?
Don’t ever be afraid of accepting a challenge. Spin like a ball, analyse the problems and try to get solutions right away, by dividing them into smaller problems.
Can you recommend any organisations or networking groups that have particularly helped you on your journey?
Modern day marketing sites like Facebook, Just Dial and Groupon, in addition to age old practices, can give you the initial momentum until your company’s own name and brand can sustain itself.
If you could ask for one thing to help propel your business what would it be?
With the right kind of infrastructure, products and trained personnel in place, it is very important to reach the right people. Anything in the direction of giving you the proper market reach is of utmost necessity.
What does the future hold for you?
We would like to expand and reach more people without the quality being compromised. Hence, giving the gift of traditional Indian medical treatment methods with no side effects and natural rejuvenation to a lot of people.
About Suvarna Bhat:
I am the eldest daughter, born in the malenadu part of Karnataka, with grandparents involved in the farming of cash crops. I was well known as the dominating and arrogant yet charming daughter of my joint family. My education at various places in Karnataka like Bangalore, Sirsi, Hubli and Jamakhandi, made me experience the joy of associating with people and increased my passion to do something independently. After getting married at an early age and being blessed with a lovely daughter, I dedicated most of my time to family life and helping my daughter scale greater heights in academics and fine Arts like Bharatha Natyam who is now a “Balaratna” Awardee. Parallel to it, I had set up my own pre-school, became an active contributor of an NGO and also establish network with like-minded people. Now that my duties as a mother have become less pressing, I went ahead and set up Shathayu Ayurveda Wellness Center with full support from my family.
Contacting Suvarna Bhat:
- Shathyu Ayurveda Wellness Center Jubilee Hills: 040 235 50866, 95151 30866 / 20866, 98665 20866
This article is accredited to Anju Arora.